What is a "Stylized or Special Form" drawing?

(USPTO) If the particular style of lettering is important or the mark includes color or a design or logo, you must select the "stylized or special form" drawing format. The drawing page should show a black and white image of the mark unless color is claimed as a feature of the mark, no larger than 3.5 inches by 3.5 inches (8 cm by 8 cm). The drawing in special form must be a substantially exact representation of the mark as it appears on the specimen or on the foreign registration, as appropriate.

(USPTO): The following is an example of a proper special form drawing:

NOTE: Actual size would be 8½" x 11" (21.6 cm x 27.9 cm), with an image no larger than 3.5 inches by 3.5 inches (8 cm by 8 cm).

Applicant’s Name: Pinstripes, Inc.
Applicant’s Address: 100 Main Street, Any Town, MO 12345
Goods and Services: Clothing, namely baseball caps and t-shirts
Date of First Use: Intent-to-Use Application
Date of First Use in Commerce: Intent-to-Use ApplicationThe Mark:

PINSTRIPES